Consumer Behaviour ( Paraphrase assignment) Essay

Consumer Behaviour ( Paraphrase assignment) - Essay Example Analysing CB helps marketers understand the reason and the mechanism of how consumers make specific buying decisions. The study of CB can be used to explain why customers behave in specific ways- what are the motivating factors for the customers, what are the factors that catch a customer’s attention, what retains their faithfulness towards a product, brand or company and what turns a customer into â€Å"fan† of an organization (Blackwell, Engel, & M, 2006). The objective of this assignment is to analyse the various business theories, models and practices in the area of consumer behaviour. We will specifically analyse the practices being followed by ‘The Body Shop’ (TBS) to influence consumer buying. ... ity of â€Å"The Body Shop† can be explained as a result of its marketing activities which make an enormous impact on the psychological facets of consumer thereby affecting the Consumer Decision process. PSYCHOLOGICAL CORE The marketing activities undertaken by an organization influences the factors in the psychological core of a consumer. These activities are aimed at creating awareness and demand for the product which influence the Consumer Decision process. Hence, it is important that marketers analyze the psychological core which comprises of the following components: PERCEPTION Consumers undergo different stages of processing in which various stimuli are input and stored. However consumers do not passively process all the information that is present but only a small number in their environment is ever noticed. Of these, an even smaller number are attended to. The meaning of stimulus is interpreted by the three stages: exposure (or sensation), attention and interpretation. These three make up the process of perception. The figure below provides an overview of the perceptual process. Figure 2: An overview of the perceptual process Source: (Quester, Neal, & Hawkins, 2007) EXPOSURE Exposure occurs when a stimulus comes within range of our sensory receptor nerves (Quester, Neal, & Hawkins, 2007). TBS practices a lot of random and deliberate exposure. Advertisements in magazines, promotional offers and information on new products in e-mails, hoardings and TV advertisement are one mechanism of increasing the exposure of TBS products to the consumers. One of the advertisements that was recently scene in the ‘Vogue’ magazine of November 2010 edition which creates awareness for its new fragrance- Dreams Unlimited is shown below: Figure 3: Recent TBS advertisement seen in

What does it mean to have a canon in Judaism, Christianity, and Islam Essay

What does it mean to have a canon in Judaism, Christianity, and Islam - Essay Example is in this context that in all the religions, canons are considered to be monotheistic, containing messages directing towards the supreme power, the Almighty God and put stress on the moral responsibilities of human beings to emphasize its consequences on the Judgment Day. As canons are considered to be the depiction of different ideologies and principles of different religions, it is likely that the approaches detailed in the canons of Judaism, Christianity and Islam will also possess certain variances1. Canon, in Judaism, reflects the scripture of Torah of Moses, detailing on the period before the birth of the Christ. The Jewish canon stresses on the belief that Moses was the one who got enlightened by the commandments of God, as depicted in the Jewish Bible. Jewish canon procures 10 books, which is however less than the Canon of Septuagint Greek. To be noted in this regards, in the canon of Judaism, 24 books give similar information to that presented in the 39 books of the Old Testaments of Christianity2. The Jewish canon is divided in three sections of Torah, Prophets and Writings. As similar to any other culture, canon in Judaism also holds considerable significance to its followers. As often noted, it is considered as the â€Å"Book of Beginnings† in Judaism, which apparently portrays its theological meaning in the religion3. Argumentatively, the orientation of canon in Christianity is much complex and multidimensional as compared to other religions. At the onset, it is divided into two sections, i.e. the Old Testament canon and the New Testament canon4. It is in this context that the inclusion of various books of Old Testament canon in other religions, such as in Samaritanism and Judaism, has led to many disputes among the believers. However, the New Testament is considered to hold a significant difference in noting the beliefs of Christianity as differing from that of the other religions5. Irrespective of such differences, it is noteworthy that the canon