The Business Environment of Secret Garden Party Essay

The Business Environment of Secret garden Party - Essay illustrationThe looker states that Secret Garden Party (SGP) is an art and music festival that is held annually in the last(a) week of July. The program is conducted in Abbots Ripton, which is near Huntingdon, Cambridge shire. Fred Fellowes is the man who established this alternative music festival program. In its inception or inaugural in the stratum 2004, 1,000 visitors attended the program from one stage. In the year 2013, the program was conducted in ten stages, and the audience numbered more than 32,000 people. The organization follows the motto of principle of participation in expanding the scope of its programs. The pit development process of Secret Garden Party can be explained apply Aakers brand categorization model. Considering the research work of Aaker, it can be said that Secret Garden party categorized its service offering in terms of vividness, subject diversity and the wide ambit of entertainment options. According to Aaker, firms can develop super-category in the mind of customers by adding niche quotient in the aligning statement. The study explains that the Secret Garden Party applied the categorization model through establishing separate brand positioning by engaging the wide range of performances, action camps, the variety of performers and art installations. In this section, the research will analyze Secret Garden Partys external environment with the help of relevant PESTLE factors, competitor analysis, and Porters five forces while its internal environment will be analyzed with the help of SWOT analysis.